How Are GreenPMPs™ Carbon Neutral?
Step 1
Analyze & Develop
Determine What is the Carbon Footprint of the Programmatic Supply Chain
Advertising emissions include any step using energy and electricity along the programmatic supply chain.
Emissions are divided into three parts:
- Creative Emissions
- Supply Path Emissions
- Publisher Emissions
Examples of emissions:
- Servers (electricity)
- Cloud computing (electricity)
- User device (electricity and embodied emissions)
- Data transmission (electricity)
- Distribution of content
Step 2
Package Premium Ad Inventory
GreenPMPs™ Available as Direct and Premium Programmatic Ad Inventory
Activate your custom Sharethrough GreenPMPs™ through your preferred DSP or through managed service. Our PMPs are built specifically by format based on your campaign goals:
Performance KPIs
Seasonality / Events
Vertical
An average of $0.10 CPM is allocated to decarbonization.
Step 3
Measure & Report
Detailed Carbon Footprint Reporting to Track Progress Towards Net Zero Emissions
Detailed reporting on your campaign’s carbon footprint including impressions, carbon offsetted and its equivalents:
- Grams of CO2 to be compensated
- Carbon equivalents
- Carbon emissions per domain
