How Do GreenPMPs Reduce Carbon Emissions?

Step 1
Step 2

Package Premium Ad Inventory

GreenPMP™ Available as Direct and Premium Programmatic Ad Inventory

Activate your custom Sharethrough GreenPMP™ through your preferred DSP or through managed service.

GreenPMP™ benefits includes:

Excludes high emission domains/apps

Excludes MFA (Made-for-Advertising) websites

Reduces emissions by 20-25% on average vs. standard deals

Our PMPs are built specifically by format based on your campaign goals:

Performance KPIs
Vertical
Seasonality / Events

And many more...

GreenPMP+™ Reduces Emissions & Increases Performance by Removing Problematic Placements

GreenPMP+™ includes all filters from GreenPMP™ in addition to the benefits below.

Problematic placements include:

Ads that render below the fold before the user scrolls

Ads that reload frequently, especially when out of view or when the user isn’t in the tab

Get Started with GreenPMP+ Today!

Step 3

Measure & Report

Detailed Carbon Footprint Reporting to Track Progress Towards Net Zero Emissions 

Detailed reporting on your campaign’s carbon footprint including impressions, carbon offsetted and its equivalents:

  • Grams of CO2 to be compensated
  • Carbon equivalents
  • Carbon emissions per domain
Step 4

Compensate for Carbon Emissions from Campaigns via Carbon Removal Projects

Scope3’s portfolio of high quality carbon removal projects are powered by CarbonDirect.

Direct Air Capture
Carbon Soil Storage
Reforestation

And more!

Join the Movement →

Activate Sharethrough GreenPMP™ Through Your Preferred DSP

Sharethrough Custom PMPs, Built Specifically by Format Based on Your Campaign Goals

Search for "Green PMP" or "GMP" in your DSP and deliver on those inventory packages.

Performance KPIs
Seasonality / Events
Vertical

Contact Us—

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