How Do GreenPMPs Reduce Carbon Emissions?
Package Premium Ad Inventory
GreenPMP™ Available as Direct and Premium Programmatic Ad Inventory
Activate your custom Sharethrough GreenPMP™ through your preferred DSP or through managed service.
GreenPMP™ benefits includes:
Excludes high emission domains/apps
Excludes MFA (Made-for-Advertising) websites
Reduces emissions by 20-25% on average vs. standard deals
Our PMPs are built specifically by format based on your campaign goals:
GreenPMP+™ Reduces Emissions & Increases Performance by Removing Problematic Placements
GreenPMP+™ includes all filters from GreenPMP™ in addition to the benefits below.
Problematic placements include:
Ads that render below the fold before the user scrolls
Ads that reload frequently, especially when out of view or when the user isn’t in the tab
![](https://cdn.prod.website-files.com/62b1e192637760e36a464f30/662c0e79b1fbcc9b85076db7_below%20the%20fold.png)
Get Started with GreenPMP+™ Today!
Measure & Report
Detailed Carbon Footprint Reporting to Track Progress Towards Net Zero Emissions
Detailed reporting on your campaign’s carbon footprint including impressions, carbon offsetted and its equivalents:
- Grams of CO2 to be compensated
- Carbon equivalents
- Carbon emissions per domain
![](https://cdn.prod.website-files.com/62b1e192637760e36a464f30/633dea88c33faac9a9ea8778_dashboard.png)