GreenPMPs™ in the News

The Race to Net-Zero Emissions by 2030

November 22, 2022

What are the implications of trying to meet the net-zero goal by 2030? Frank Maguire, VP Insights & Strategy at Sharethrough discusses the race to net-zero emissions in his most recent article featured on Spiceworks. Read more

Sharethrough Wins Best Sustainable Ad Tech Platform at Digiday's Technology Awards

November 17, 2022

Sharethrough has won Best Sustainable Ad Tech Platform at Digiday's Technology Awards, in recognition of the GreenPMPs™, launched in partnership with Scope3. Read more

Sharethrough and Scope3 Awarded Ethical/Sustainable Initiative For GreenPMPs™ at Performance World Marketing UK Awards

November 11, 2022

Environmental sustainability is everyone's responsibility – it's why more and more brands and advertisers are looking to offset their carbon emissions. Sharethrough and Scope3 are allowing marketers to take action. Read more

Deep Dive: a Guide to Environmental Sustainability in Digital Advertising

October 20, 2022

ExchangeWire’s most recent Deep Dive: A Guide to Environmental Sustainability in Digital Advertising, in association with Sharethrough, uncovers the carbon emissions of online advertising and reviews what solutions could lead to reducing them. Read more

Sharethrough GreenPMPs™ Among This Year’s Digiday Technology Awards Finalists

October 4, 2022

Sharethrough's GreenPMPs™, launched in partnership with Scope3, have been shortlisted for Digiday Technology Awards in the category: Best Sustainable Ad Tech Platform. Read more

How Digital Media Can Reach Net-Zero Carbon Emissions by 2030

October 4, 2022

In this opinion piece, Sharethrough’s Frank Maguire outlines what publishers, advertisers, and ad tech vendors need to know to be able to start addressing the challenge of reducing emissions, as well as what steps they can take now. Read more

Media Buying Briefing: Separating Agency Progress From Posturing Around Carbon Reduction and Sustainability

September 26, 2022

Exploring sustainability within the adtech industry, the significance of Scope 3 emissions and the value of Green Media Products featuring expert commentary from Frank Maguire, VP Insights and Strategy at Sharethrough. Read more

Ad Tech’s Journey to a Sustainable Programmatic Supply Chain

September 12, 2022

Unveiling a recent study by Sharethrough providing a substantial explanation of how the ad tech industry can improve its own CO2 emissions. Read more

Réduire l'empreinte carbone des publicités en ligne, c'est possible ?

September 26, 2022

Entrevue avec le chef du marketing Benoit Skinazi chez Sharethrough pour discuter de l’empreinte carbone des publicités en ligne et des solutions concrètes déjà en place.

Sharethrough GreenPMPs™ Among This Year’s Performance Marketing World UK Awards Finalists

September 23, 2022

Sharethrough's GreenPMPs™, launched in partnership with Scope3, have been shortlisted for Performance Marketing World UK in the category: Ethical/Sustainable Initiative. Read more

Green Tech: Frank Maguire of Sharethrough On How Their Technology Will Make An Important Positive Impact On The Environment

September 8, 2022

Interview with Frank Maguire, VP Insights & Strategy at Sharethrough on the launch of GreenPMPs™ and its impact on the environment. Read more

How Internet Usage Increases Our Carbon Footprint

August 24, 2022

Breakfast television hosts are joined by Benoit Skinazi, CMO at Sharethrough, to discuss how internet use generates carbon emissions. Read more

La publicité en ligne pollue… mais Sharethrough a une solution !

August 17, 2022

La firme québécoise de adtech Sharethrough a développé une solution pour «mesurer» et « compenser » l’empreinte carbone de la pub en ligne. Read more

[Infographic] Understanding How The Programmatic Supply Chain Generates CO2 Emissions

August 10, 2022

Discover an infographic that can help brands and agencies understand how the programmatic supply chain generates CO2 emissions and how they can lower their carbon footprint. Read more

Réduire l’empreinte carbone de la publicité en ligne

August 1, 2022

Un produit Green Media, ou PMP vertes (PMP signifiant private marketplaces), qui permet aux marques d’offrir des campagnes publicitaires numériques tout en mesurant les émissions de dioxyde de carbone qui en découlent et en compensant ces dernières. Read more

Why The Ad Industry Should Focus On Scope 3 Emissions

July 7, 2022

Learn more about the differences between Scope 1, Scope 2 and Scope 3 carbon emissions, the importance of lowering Scope 3 emissions and what brands, advertisers and organizations can do to offset their impact on the environment. Read more

[Video] How Brands Can Offset Their Carbon Emissions With Digital Ads

June 20, 2022

Discover how the delivery of digital ads causes carbon emissions and learn more about the first initiative in ad tech by Sharethrough and Scope3 for advertisers to create a sustainable programmatic ecosystem with GreenPMPs™. Read more

Building a Sustainable Programmatic Ecosystem with Sharethrough’s GreenPMPs™

June 16, 2022

Most consumers do not know that digital ads and browsing the Internet cause carbon emissions. Our extensive research uncovers that a majority of people believe brands can have a greater impact than governments in creating a cleaner future. Read more

Sharethrough Launches its First Green Media Products in Partnership with Scope3

April 21, 2022

Sharethrough, one of the top global independent omnichannel ad exchanges, today announced the launch of its first Green Media Product, GreenPMPs™ (Private Marketplaces). Read more

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